If you’re considering for selling online courses, coaching, memberships, or digital products, the first thing you’ll probably notice is the price.

Kajabi isn’t the cheapest course platform.

In fact, when I first looked at the numbers, my reaction was basically:

“That’s a lot of money just to host a course.”

But that’s also where the comparison can get misleading.

Kajabi isn’t just a course-hosting platform. It’s positioning itself as an all-in-one system for selling expertise, combining courses and digital products with websites, landing pages, funnels, email marketing, checkout, payments, automation, communities, and other business tools.

So I wanted to look at the actual 2026 pricing, what each plan gives you, what you could realistically spend over a year, and—most importantly—when Kajabi is actually worth paying for.

Kajabi Pricing in 2026 at a Glance

Kajabi’s current U.S. pricing has four main tiers:

Plan	Monthly Billing	Annual Billing Equivalent	Products	Contacts
Starter	$89/mo	$71/mo	1	250
Basic	$179/mo	$143/mo	5	2,500
Growth	$249/mo	$199/mo	50	25,000
Pro	$499/mo	$399/mo	Unlimited	100,000

The annual prices represent a 20% saving compared with monthly billing. Kajabi currently advertises a 14-day free trial, and its pricing page says annual plans are billed annually.

One important detail: Kajabi changed its pricing in January 2026, so older reviews can be misleading. Kajabi announced price changes in late 2025, with the new pricing taking effect for existing customers on billing dates starting January 13, 2026.

That means if you’re reading an article that says Kajabi costs $149, $199, or another older figure, check the date.

So How Much Does Kajabi Actually Cost Per Year?

This is the number I think matters more than the monthly price.

If you pay monthly for a full year:

Plan	Monthly Price	Approx. 12-Month Cost
Starter	$89	$1,068
Basic	$179	$2,148
Growth	$249	$2,988
Pro	$499	$5,988

If you pay annually:

Plan	Monthly Equivalent	Annual Cost
Starter	$71	$852
Basic	$143	$1,716
Growth	$199	$2,388
Pro	$399	$4,788

So the annual commitment can make a substantial difference.

For example, Basic is effectively:

$2,148/year monthly

versus

$1,716/year annually

That’s a difference of $432 per year.

Growth saves $600 annually, while Pro saves $1,200 annually compared with paying monthly. Kajabi currently lists those exact annual savings on its pricing page.

What Happened to Kajabi’s Old Pricing?

This is worth explaining because you’ll find many outdated Kajabi reviews online.

Kajabi had kept its pricing unchanged for roughly a decade before announcing the 2026 changes.

The company said it had expanded significantly beyond its original course-platform focus, adding things such as coaching, communities, digital downloads, newsletters, automations, payments, affiliates, mobile apps, and other features.

Starting in January 2026, Kajabi introduced updated plans and increased prices.

So if you’re comparing Kajabi reviews published before 2026, don’t assume the pricing is still accurate.

Starter: $89/Month

The Starter plan is the entry point I’d look at if I were completely new to Kajabi.

With annual billing, it comes to $71/month or $852/year.

The biggest limitation is the product count.

You get:

• 1 product
• 250 contacts
• 1 website
• 1 community
• 2 admin users
• Unlimited landing pages
• Unlimited funnels
• Unlimited marketing emails

Kajabi positions this plan specifically for someone starting with their first digital product.

Who is Starter actually for?

I’d say:

One-product creators.

For example:

“I have one online course and want everything under one roof.”

That makes sense.

But I’d be cautious about Starter if you expect your business to grow quickly.

The 250-contact limit is something I’d watch closely.

Basic: $179/Month

Basic is where Kajabi starts becoming much more interesting for a growing creator business.

With annual billing:

$143/month

or:

$1,716/year

You get:

• 5 products
• 2,500 contacts
• 1 website
• 1 community
• 2 admin users
• Unlimited landing pages
• Unlimited funnels
• Unlimited marketing emails
• Custom domain
• Checkout pages
• Payment integrations

Kajabi also includes affiliate functionality and other sales/marketing features in its current plan structure.

Who would I choose Basic for?

I’d consider it for:

• Course creators
• Coaches
• Consultants
• Digital-product sellers
• Membership businesses
• Small creator businesses

If I had one main course plus a few smaller products, Basic would probably be the first plan I’d seriously consider.

Growth: $249/Month

Growth is where Kajabi starts looking more like a platform for an established creator business.

Annual pricing:

$199/month

or:

$2,388/year

You get:

• Up to 50 products
• 25,000 contacts
• 1 website
• 1 community
• 11 admin users
• Unlimited landing pages
• Unlimited funnels
• Unlimited marketing emails
• More advanced business capabilities

Kajabi also lists lower Kajabi Payments processing rates for Growth than Basic.

Who needs Growth?

I’d consider Growth when:

Basic is becoming restrictive.

For example:

You have multiple courses.

You have a growing email list.

You have employees or contractors who need access.

You’re running multiple offers.

You’re using affiliates.

You’re building a serious sales funnel.

That’s when the additional $70/month over Basic starts making more sense.

Pro: $499/Month

Pro is the plan where I’d stop and think very carefully.

Annual billing works out to:

$399/month

or:

$4,788/year

You get:

• Unlimited products
• 100,000 contacts
• 3 websites
• 3 communities
• 26 admin users
• Advanced customization
• API access
• Branded mobile app
• More advanced business capabilities

Kajabi describes Pro as its plan for businesses that want greater capacity and customization.

Who actually needs Pro?

Not the average beginner.

I’d consider Pro for:

• Larger education businesses
• Established course businesses
• Agencies
• Multiple brands
• Larger teams
• Businesses with large contact databases
• Companies requiring multiple websites

If you’re launching your first $49 course, I wouldn’t pay $499/month.

What About Kajabi Payments?

This is where the “actual cost” gets more interesting.

Your Kajabi subscription isn’t the only potential cost when you’re making sales.

Kajabi’s current U.S. card-processing rates listed on its pricing page are:

Plan	Kajabi Payments Card Rate
Basic	2.9% + $0.30
Growth	2.8% + $0.30
Pro	2.7% + $0.30

Kajabi notes that these displayed card-processing rates are for U.S. entities and that rates can vary by country.

So if you sell a $100 course, the processing fee isn’t zero.

At 2.9% + $0.30, that would be approximately:

$3.20

before considering any other applicable costs.

What If I Use Stripe Instead?

This is something I would pay attention to.

Kajabi says that on its newer plans, using a third-party payment provider, such as Stripe, where Kajabi Payments is available, can result in an additional Kajabi fee.

The current listed third-party-provider fees are:

Plan	Additional Kajabi Fee
Basic	2%
Growth	1%
Pro	0.5%

Kajabi says this does not apply to PayPal or Kajabi Payments.

That’s a potentially significant difference.

If you’re doing substantial sales, I’d calculate the numbers before choosing how to process payments.

The Real Cost Depends on How Much You Sell

Here’s how I’d think about it.

Imagine you’re selling a course for:

$500

And you make:

20 sales per month.

That’s:

$10,000/month in revenue.

At that point, paying $179 or $249 per month for your platform isn’t necessarily a major concern if Kajabi is saving you from paying for several other systems.

But if you sell:

one $49 course every few months

then $179/month starts looking very expensive.

That’s the key distinction.

Kajabi Isn’t Really Just a Course Platform

This is the part I think gets lost in pricing comparisons.

If you compare Kajabi to a basic course-hosting platform, Kajabi can look expensive.

But that’s not necessarily the right comparison.

Kajabi includes things such as:

• Course delivery
• Websites
• Landing pages
• Email marketing
• Funnels
• Checkout
• Payments
• Automations
• Communities
• Customer management
• Affiliate programs
• Analytics
• Custom domains

Kajabi itself argues that the right comparison is the total cost of a multi-tool stack rather than the price of a single course-hosting tool.

And I think that’s a fair point.

Let’s Compare the “All-in-One” Cost

Imagine you build your business using separate tools.

You might need:

Tool	Possible Purpose
Course platform	Host courses
Email platform	Email marketing
Website platform	Website
Landing-page software	Sales pages
Funnel software	Funnels
Community platform	Community
Checkout/payment tools	Payments
Automation platform	Integrations
Affiliate software	Affiliate management

Individually, each subscription might not seem expensive.

But together?

The monthly total can become surprisingly high.

The biggest advantage of Kajabi is that it attempts to bring these pieces into a single system.

But Here’s What I Don’t Love About Kajabi Pricing

Let’s be honest.

Kajabi is expensive if you’re just starting.

That’s my biggest issue.

If you have:

• No audience
• No email list
• No course
• No customers
• No proven offer

then spending $1,716–$5,988 per year on the platform may be difficult to justify.

I’d rather validate the business first.

Once you’re making money, the calculation changes.

The $2,000 Question

Here’s the question I’d ask myself:

Will Kajabi help me make or save more than it costs?

If I’m paying approximately $1,716/year for Basic, I’d want the platform to help me generate significantly more than that in profit or save enough money/time to justify the expense.

If it helps me sell even a handful of additional courses, automate email marketing, eliminate other subscriptions, and save hours every week, it becomes easier to justify.

If I’m barely using it?

It’s expensive software sitting there unused.

How Many Sales Do You Need to Pay for Kajabi?

Let’s make this practical.

Suppose you’re on Basic annual billing:

$1,716/year

And your course costs:

$100

Ignoring payment processing, you’d need roughly:

18 sales per year

to generate $1,800 in gross revenue.

That’s only about:

1.5 sales per month.

But remember:

That’s revenue, not profit.

Your course might have advertising costs, refunds, taxes, contractor expenses, software expenses, and other business costs.

So I wouldn’t say:

“Sell 18 courses, and Kajabi is free.”

That’s not accurate.

I’d say:

Your pricing and margins determine whether the platform makes financial sense.

Starter vs Basic: Which Would I Choose?

This is probably the most relevant decision for a new creator.

	Starter	Basic
Monthly	$89	$179
Annual equivalent	$71/mo	$143/mo
Products	1	5
Contacts	250	2,500
Websites	1	1
Communities	1	1
Best for	First product	Growing business

If I had one course and a very small audience, I’d consider Starter.

If I already knew I wanted multiple products and expected my audience to grow, I’d lean toward Basic.

Basic vs Growth

This is where I think the decision becomes more interesting.

The difference is:

$70/month

or:

$672/year when comparing annual pricing.

For that additional cost, you’re going from:

5 products → 50

and:

2,500 contacts → 25,000

You also get more team capacity and lower Kajabi Payments rates.

If your business is growing quickly, that can be worthwhile.

If you have 300 contacts and one course?

Probably not.

Growth vs Pro

The difference is:

$200/month

when comparing annual equivalents.

That’s:

$2,400 more per year.

I’d only make that jump if I actually needed the additional capacity.

Pro makes more sense when you have:

• Multiple products
• Multiple brands/websites
• A large team
• A large contact database
• More advanced customization needs

I wouldn’t upgrade simply because Pro is the “best” plan.

The most expensive plan isn’t automatically the best plan for you.

What About the 14-Day Free Trial?

Kajabi currently advertises a 14-day free trial on its pricing pages.

I’d actually use the trial differently than most people.

I wouldn’t spend 14 days making everything pretty.

I’d test the important stuff.

Day 1–2

Create the basic product.

Day 3

Build a sales page.

Day 4

Set up checkout.

Day 5

Create an email sequence.

Day 6–7

Test the customer experience.

Week 2

Build the actual marketing workflow.

Then ask:

Can I realistically run my business inside this platform?

That’s a much better test than simply deciding whether the dashboard looks nice.

Kajabi Add-Ons and Extra Costs

Kajabi’s 2026 structure also includes some features and capacity options that vary by plan.

For example, the current pricing page shows AI credits: Basic at 0, Growth at 500, and Pro at 1,000; additional 500-credit purchases are listed at $15, and some related AI functionality is still marked as forthcoming.

Kajabi also notes that additional contacts can incur charges. Its 2026 pricing announcement says the price for an additional 5,000 contacts increased from $20 to $25.

So I wouldn’t look only at the headline subscription price.

I’d also ask:

How large will my contact list become?

Will I need additional features?

Which payment processor will I use?

Will I need multiple websites?

What I’d Actually Pay for Kajabi

If I were starting a new online course business today, here’s how I’d approach it.

Scenario 1: I’m Just Testing an Idea

I’d choose the lowest-cost option that gives me what I need.

I wouldn’t immediately commit to an expensive annual plan.

I’d validate demand first.

Scenario 2: I Have One Course and Some Customers

I’d seriously consider the Starter or Basic plan.

Scenario 3: I’m Building a Real Creator Business

I’d look closely at Basic or Growth.

Scenario 4: I’m Already Doing Significant Revenue

I’d consider Growth or Pro, depending on my product, contact, website, and team requirements.

My Biggest Kajabi Pricing Tip

Don’t ask:

“Which Kajabi plan is cheapest?”

Ask:

“Which plan gives me everything I actually need without paying for capacity I won’t use?”

That’s a much better question.

If you need one product, 250 contacts, and a basic setup, paying for Pro doesn’t make sense.

If you have 20 courses and 15,000 contacts, saving money on Basic may create more problems than it solves.

Is Kajabi Worth It in 2026?

For a serious course creator?

Yes, potentially.

For someone testing their first idea?

Maybe, but I’d be cautious about the cost.

For someone who wants a cheap course-hosting platform?

Probably not.

For someone who wants an all-in-one creator business platform?

Much more compelling.

That’s ultimately where I think Kajabi’s value comes from.

You’re not simply paying to host videos.

You’re paying for an ecosystem designed to connect:

Product → Website → Email → Funnel → Checkout → Payment → Customer → Community

without stitching together a bunch of separate services.

My 2026 Kajabi Pricing Verdict

After looking at the current pricing rather than relying on older Kajabi reviews, my take is pretty straightforward.

Kajabi isn’t cheap.

That’s not something I’d try to hide.

The entry-level annual equivalent is currently $71/month, while Basic is $143/month, Growth is $199/month, and Pro is $399/month when paid annually.

But the more important question is what you’re getting for that money.

If you only need somewhere to upload videos, Kajabi can be overkill.

If you’re building an actual online education or expert business and would otherwise need a course platform, email system, landing page builder, funnel software, checkout system, community tools, and automation, the economics become much more compelling.

If it were my money, I’d think about it this way:

Beginner with one product: Starter

Growing creator: Basic

Established creator: Growth

Large/complex business: Pro

And I wouldn’t upgrade just because Kajabi tells me I can.

I’d upgrade when my business actually needs the additional capacity.

Final Score: 8.5/10 for Serious Creators

Value: ⭐⭐⭐⭐

Features: ⭐⭐⭐⭐⭐

Ease of use: ⭐⭐⭐⭐⭐

All-in-one capabilities: ⭐⭐⭐⭐⭐

Beginner affordability: ⭐⭐⭐

Scalability: ⭐⭐⭐⭐⭐

Overall:8.5/10

My biggest takeaway is that Kajabi’s price makes the most sense when you use Kajabi as a business platform—not simply as a place to host a course.

If you’re going to use its website, email, funnels, checkout, automation, community, and course features, the subscription becomes much easier to justify.

If you’re only uploading 10 videos and waiting for students to arrive, I’d save the money.

The best Kajabi plan isn’t the one with the most features. It’s the one your business has actually grown into.