How Is Pinterest Better Than Google Search For Business Or Blogging?
Pinterest is a hybrid social network + search engine that helps users share and discover new things. As we all know Google is a highly informative platform, but somewhere a long-term or durable engagement gets missed out. Though both Google and Pinterest bring value to lives; let’s find out how is Pinterest better than Google Search for a blog or a business.
Pinterest is a virtual pinboard that allows you to post pictures, videos, and links that other people can pin to their board. So users could interact or generate sales. And these socializing features aren’t available on Google. On the other side, a user finds Pinterest more answerable in a visual format, engaging, and actionable. Whereas Google’s algorithm is formulated only to deliver accurate user-intent snippet data without playing any immediate shareable, or conversational role.
With Pinterest, you can find inspiration from other people who have similar interests as you. It has been proven to be a great marketing tool for businesses and bloggers. In this blog post, we will compare the two platforms to see how each one fares for business and blogging needs.
Reasons Why Pinterest Is Better Than Google
Google is the most popular search engine globally, but it’s not always the best choice for finding information. Pinterest is much better at that. Pinterest is based on images and has more content than Google does. They also have tags like “Needle” and “HAYSTACK” to make it easier to find what you’re looking for. Here are the reasons why Pinterest is better than Google for Business and Blogging:
Engagement Rate
A Pew study found that while Google is more popular than Pinterest, its average engagement rate is nearly half of Pinterest’s. This means that people are more likely to engage with content on Pinterest than on Google. When you post something on Google, there’s always the chance that it will be buried in search results. But when you post on Pinterest, the likelihood of people engaging with your content is higher.
Target Audience
One of the reasons Pinterest is better than Google for Business and Blogging is that you can target your audience.
Businesses are always looking for ways to be more efficient with their time, especially when marketing. Marketing on Google takes a lot of time and effort because you have to find keywords and find content related to those keywords. It’s possible, but it will take a while.
On the other hand, Pinterest is much more user-friendly and allows you to choose who sees your content without having to do all of the research yourself.
The audience also has a greater chance of seeing what you’re promoting, which leads us to our next point.
Driving Traffic to Blog Posts
Pinterest drives a lot of traffic to blog posts. Shares on Pinterest have a 90% higher engagement rate than shares on Facebook and Twitter. In other words, more people are clicking through to your blog post when you share it on Pinterest.
When you share your blog post on Facebook or Twitter, you might only get 10% of the click-throughs that you would get if you shared it on Pinterest. This is because Pinterest is a visual medium where people can scroll through and find the content they like without searching for it.
If you want more people to read your blog posts, there’s no better platform than Pinterest!
Trustworthy Search Results
Google is excellent at delivering high-quality content for its users, but they are also known to rank websites based on their agendas. And whether or not you agree with those agendas, you likely want your website to be ranked against other websites relevant to your industry.
Pinterest is a more trustworthy platform because you can see what people are interested in seeing. People post their favorite things on Pinterest, and then others who are interested in those things find them. You can find everything from fashion trends, recipes, DIY ideas, and more. On Pinterest, there is no opportunity for anyone to manipulate the rankings of web pages so that they will show up first on the search engine results page (SERP).
This often leads to higher quality content which people recognize as more trustworthy than the quality of content on some other sites.
E-Commerce Sites
People who use Pinterest for their e-commerce sites will find it attracts an audience. Pinterest is a visual platform, and users may be more inclined to buy something they see on the site. Google+, on the other hand, has no such optical element.
Pinterest Is Useful For Business
It’s a great way to stay on top of things in your personal life, but you can also use Pinterest for your Business. You’ll find a wealth of marketing tips and ideas to help you stand out in a crowded space. Here are six ways to use Pinterest for your Business.
Promote Your Products
The first way you can use Pinterest is to promote your products. You’ll have plenty of room for creativity here. Your Pinterest page can be a treasure trove of photos of what your company offers, whether it’s clothing, furniture, or something else entirely. You can also repin images of people using or enjoying your product.
People love seeing how other people style their products, so this strategy will keep them coming back for more. If you’re running an online clothing store, for example, periodically change the clothes on the models in the pictures with clothes from your website to give followers something new to look at each time they visit.
Share Videos
You can use Pinterest to share videos on your website. This is a great way to provide more content for people who visit your site, and it gives them something to watch when they’re bored. You can share videos like how-to tutorials or funny clips that relate to what you do in your Business.
Conduct Market Research
Pinterest is a great place to conduct market research for your Business. It’s a fast and effective way to learn what consumers are looking for and how they want to experience your products or services. You can also use it to get feedback on what people like and want to see from you. For example, if you’re launching a new product line, you can create a board with images of the latest products, inviting users to comment on their favorites.
Create a Space for Collaboration
One of the best things you can do with Pinterest uses it as a collaborative space for your team. Create boards to share what inspires you and create an area to work collaboratively. This will provide a central location where everyone on your team can share their resources, collaborate, and get inspired. You can also pin images from your blog or site to promote them and use this as an opportunity to ask followers to contribute content.
Expand Your Website
Visual content is more popular on Pinterest than any other type of content. This means that if your website has a homepage with a lot of text, you might want to add some images or videos to give it a fresh look. You can also create boards that showcase your products and pins that you think are the best examples of what you have to offer.
The people who use Pinterest for business marketing tend to come from various industries. Still, they all have one thing in common: They focus on visual content, increasing their exposure and making it easier for people to share their boards.
Highlight Clients, Colleagues, And Others
Pinterest is not only for brands. You can use Pinterest to highlight clients, colleagues, and others significant to your Business.
Pinterest allows you to highlight the people behind an organization or brand. It’s a way for people seeking out freelance work or who want to network with other professionals in their field to find you.
You can also use Pinterest as a place to feature your employees, highlighting what they do and why they’re valuable members of your team. You can provide more information about them on your website, but it’s also lovely to tout them on another platform like Pinterest, where people are already engaged in sharing things they like with their friends.
Pinterest Is Helpful For Blogging
If you’ve been blogging for a while, you might be wondering what the next step is. How do I grow my blog? What should I do to make sure people are reading my content? Pinterest can be the answer to your problems. It has become one of the most popular social media sites out there. With Pinterest, you can create boards for specific topics grouped by interest. These boards are also called “pins” and are themed around people’s interests worldwide. And if your posts are pinned, that means more readers! All you have to do is find content that has been pinned on other people’s boards or find content that has already been pinned on yours and pin it back onto your board.
Ways for Bloggers to Use Pinterest
When it comes to using Pinterest for bloggers, there are a few great ways you can use the platform.
The first is to find pinners who have the same interests and follow them. So, if your blog is about fashion, for instance, you might search for people who like fashion or people who appreciate style blogs. Then, when they share their pins with you on Pinterest, you’ll be able to see those pins and potentially make them your own.
You can use Pinterest for Blogging by finding boards that already contain some of your content and then following these boards or liking their pins. And finally, one of the most popular methods of using Pinterest for Blogging is creating boards based on your blog’s niche topic and then adding your pin to it. This way, as others follow this board and yours as a result of following someone else’s board, they will come across your content with the hope that they will eventually become a follower of yours as well!
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