How Can I Grow My Business By 15X Sales In 6 Months From Small? Combo6 Strategy + SEMRUSH (Proven)

What’s going on with the In-House Marketers?

Who these In-House Marketers are? Let’s get to know them so you can resonate before implementing the techniques.

These guys are:

• SEO Specialist
• Social Media Coordinator
• Director of Performance Marketing
• Senior Brand Manager
• Marketing Consultant
• Campaign Strategist
• Growth Marketing Director

Responsibilities they’ve got to meet:

• Achieve growth in market share and revenue
• Surpass competitors
• Enhance workload management efficiency
• Expand the marketing team, and
• Foster talent development within the team

If you’re into similar roles & duties above, you are an In-House Marketer.

Now being a key responsible person with 3-5 years of work experience; and working in a company of 3-10 employees, the challenges you’re going to face are enormous.

In the previous 3-4 years, you, being a sort of newbie were still in a learning phase, but now you’re a grown-up.

Being a Grown-up Marketer means being more efficient, smarter, faster from action to results, and overall, being more responsible.

Below is the data of 1 targeted product in the form of varieties. You can see well they’re performing as an online business.

So what is your preparation for the coming years, are you going to get yourself ready for digital marketing’s ruthless competition?

Or not securing your job enough by not using evolving marketing tools like SEMRUSH (which your competitors are already using)?

We Understand your Pain of Marketing & Not Achieving Results

Here are some pain points that could be relevant when it comes to marketing for small businesses. You might really want to surpass this ‘Thing to do’ list, but it’s pretty exhausting:

1. Create a kick-edge Marketing/SEO/Content strategy and let others take care of making it happen.
2. Keep everything clear and easy to follow, with a good view of how things are going.
3. Have trustworthy data and get the big picture quickly.
4. Automate and grow the amount of content you produce.
5. Help the team work smarter, saving time and resources.
6. Spot trends early and turn them into wins.
7. Dig into reports and see exactly how well things are going.

Now, listen to me carefully.

I always say this, if you want the convenience of work, and if you want faster results, then there’s no harm in trying out SEMRUSH. This will save abundant time and energy giving you to-the-point data to begin.

In my opinion, consistent use of SEMRUSH for 6 months will do wonders for your business.

If not easy for 6 months, give it a try for a week and see the excitement when you discover the secretive data that no other platform will ever show you.

With Semrush, in-house marketers can:

Tasks	Tools To Use
Exploring Local Data	Listing management On page SEO checker
Content creation and management	AI writing tools Topic research
Find the secretive keywords that your competitors are unaware of	Keyword Gap and Magic Tool
Position tracking	Position Tracking Tool in Semrush
Compare the growth of your and your competitors	Competitor Analysis Tool
Find what’s trending in the market	Market .Trends
Get ideas on topics, articles, social media content, Advertising copy without much stress	AI Content & PLA Research / Advertising Tools
SEO Report and do thorough SEO Analysis	Domain Overview Tool
Overall:
You can access a user-friendly solution effortlessly with the market intelligence tools, marketing analytics, tools, optimising marketing budget, getting into effective AI content generator tools, applying social media strategy, doing all-in-one SEO and much more to uplift your business.
Execute all essential tasks seamlessly from a single platform
Harness reliable, current data effectively

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What’s with the Small Business Owners? Is your digital e-commerce store dead?

Yes, this is true that in today’s challenging e-commerce world, businesses are facing unprecedented obstacles in attracting and retaining customers.

As a result, marketing and SEO professionalism is being questioned with ‘Why no CLICKS?’ and ‘Why such a high Bounce Rate?’

SMBs are under immense pressure to deliver exceptional results each month as they’ve to take care of their monthly commercial and residential bills.

However, even in these trying times, there is a powerful strategy that can help you multiply clicks 15x improving CTR and generating more sales & conversions only if you stay along with us.

Before we move on, let’s find out who SMBs are and the challenges they’re facing right now.

These guys are:

• Small retail business owners
• eCommerce Sellers
• Amazon, eBay Sellers
• Drop shippers

Responsibilities they’ve got to meet:

• Ensuring sales are increasing each month
• Ensuring your business stays profitable and continues to grow.
• Always know where your next client is coming from.
• Focus on your business without spending too much time on marketing or figuring it out.
• Stay one step ahead of your competitors.

If you relate to being an entrepreneur or a small seller things are going to turn upside down in the coming months.

These could be either generating enormous sales or completely taking your business down.

If you’re planning to grow aggressively, application of some intelligent tools such as SEMRUSH Marketing for small businesses. This tool is going to be your business’s bread and butter.

I’m familiar with the Pain of Trying So Much But Getting the Same Unsatisfying Results, here’s why:

Because your strategy is hitting the hammer in the wrong wall.

Basically, a change of working technique is required. These also include:

• Changing and Finding profitable keywords that bring sales and conversions.
• Creating Content that ranks faster
• Improving Title with impressive power words to increase CTR (Click Through Rate) and organic traffic.

With SEMRUSH you can reach more qualified prospects online and generate more leads and conversions.

In short, how can Semrush help your business?

• Topical Research of Content
• Backlink Audit of your, and other’s website
• Website or Domain Analysis
• Advertising
• Attracting new customers on your website
• Exploring Market Trends in Your Industry
• Saving time, energy and money in research
• Getting ahead of competitors
• Working faster with AI
• Importantly, seeing improved results in 4-6 months after implementation

Some quick research has never been easy, finding competitors’ keywords or searching from the seed keyword using the Keyword Magic Tool is a game changer.

• How Agencies and SEOs can WIN-BACK lost Traffic & FAITH of their Clients using SEMRUSH SEO Platform for Agencies?

SMBs and In-House Marketers, It’s Time to 15X Your Sales In 6 Months (Combo6 Strategy)

Introducing the Combo-Strategy, a comprehensive approach that combines the latest SEO techniques, cutting-edge tools, and innovative marketing tactics to create a synergistic effect that drives unparalleled growth.

Why is this strategy named Combo6?

Firstly, Combo 6 is an amalgamation of:

1. Online Business
2. + Marketplace
3. + Content Magic

Until now, businesses were either focusing on selling online through their website, and publishers, simply, publishing content without offering anything to users (except the affiliate links).

This isn’t going to work anymore. You’ll have to combine all 3 applications to provide potential customers a thorough experience on your website.

Previously, bloggers were only interested in publishing articles and not selling. Now, with the Google Core update 2024, 90% of the blogs were doomed completely.

And that’s why we’re putting more emphasis on Combo Strategy, where you’ll have to focus on 3 aspects of surviving online.

Further, ‘6’ (in Combo6) is because our strategy will help you achieve results in just 6 months; And SEMRUSH will cut down your Keyword and Volume research time SEMRUSH.

Let’s look into the Combo6 Strategies

Combo6 Strategy with 3 Aspects Of Surviving Online

Let’s begin step-wise, we start with building a brand this can either be done through registering your trademark (with USPTO for the USA); and securing the Intellectual Property like Domain Name, Logo, Slogan, etc.

There are 2 ways to build a brand and both are necessary.

1. (As mentioned above) Registering the Trademark – This is through the documentation process.
2. Building an Image in the minds of the people or say, potential consumers

The former step is short, whereas the latter one requires a tremendous amount of work.

A. First 6 Months – Branding Is a Must

To clarify, branding isn’t limited to a certain period of time. If applied in the right way, you can build it in 6 months, 2 years, 5 years or even more. However, being consistent will keep adding value to your business name.

Think of Apple, and the level of effort Steve had put in to build this brand. And then the legacy goes on.

Have you observed, with the core update, that Google has been paying more attention towards brands and eCommerce business?

If you want to be seen, you’ll have to be in the Good Books of Google.

Once the foundation part is done, aggressively focus on building a brand.

Here’s what you can do:

• Gradually change someone else’s products you’re trying to sell online to your own PRIVATE LABEL or WHITE LABEL product. (The White label is placing your logo and brand on the product. Private label is customizing the product according to your need to create a differentiator + placing your logo and brand name on).
• Try to source them directly from a trustworthy manufacturer. This will cut down the cost and speed up your production process.
• Be prepared for the product MOQ (Minimum Quantity Required) budget.
• Start ‘Adding Products’ on your website
• Build impressive ‘Landing Pages’ for each product – for PRE-ORDERS
• Optimize your website for Search Engines – Google, Bing; and Submit them for Indexing.
• Prepare to see visitors on your site. Ensure your email list subscription is embedded so can subscribe.
• When you receive the Shipment from the manufacturer, update product details and pricing on the website.
• Start advertising and show your own branded products to the targeted audience.
• Keep promoting your products socially – TikTok Unpacking Videos, Insta Review Reels, YouTube Review and, so on.

The moment you stop promoting your business and products, the initial impression you built for a few will start disappearing.

The more you pay ATTENTION TO BRANDING, the lower your Cost of Customer Acquisition will be.

3 Aspects of Surviving Online:

• Selling Products/Services Online, and
• Listing the same in Marketplaces (eBay, Amazon, service platforms)
• Writing knowledgeable posts and articles related to your products and industry

This will help users in making a decision whether you’re good enough in what you’re offering, and hence the increase in conversion.

B. Not In The Marketplaces? You’re Still Lost

Introducing your products or services in the e-commerce marketplaces has the potential to take your business to the next level.

Once you follow the marketplace procedure and list the items, link them from your website to the platforms by using catchy buttons like the ones shown below:

For instance, selling pet accessories on the website is cool, but having them on Amazon or eBay is even better. This will hook the potential consumer to either buy on your website or more conveniently on Amazon.

Plus the advantage is when users view your products in marketplaces, the algorithm keeps remarketing the same product to the user for at least 24-48 hours. And, this also remains in the search history of the user.

C. Introducing a Line Of Products/Services With a Subscription Model

You might think, why the subscription model? I’m just selling casual jewellery, why would customers subscribe when they aren’t going to buy for the next 6 months?

Here’s the answer.

The moment I mentioned about building a brand and forming a Private label means you can CREATE any product you want that has a consistent need in your industry.

For example, you can introduce a range of products that are suitable for those who buy casual jewellery even once a year, such as:

• Jewelry Cleaner
• On-The-Go Jewellery Cleaning Wipes (Anti-Threading)
• Jewellery Moisturizer – Apply Inner-Sides Before You Wear Them (Shine Sustainer)

Now this ‘CONNOISSEURS’ brand sold 20K jewellery Cleaner items for a minimum of $9.99 in the past month making sales at least worth $1,99,800. This was only possible due to Brand Name, Quantity & Price Points, Variations, and importantly, understanding the MARKET GAP.

Introducing a line of products or services that are needed constantly or are high in demand. For example, a product focused on a ‘Keto-Breakfast’ with a subscription model will bring repeated customers every month. This will reduce the cost of hunting, oh, I mean acquisition for the same customer.

Simultaneously, in a service industry like ‘Body Massage’ a subscription model of ‘Thrice In 6 Months‘ will still do great for those who don’t go massaging that often.

By implementing the above Combo6-Strategy, you can help your business not only survive but thrive during these hard times, setting yourself apart from the competitors and establishing a strong foundation for long-term success.

The Combo6-Strategy is designed to tackle the unique challenges posed by the current market conditions, addressing the evolving needs and behaviours of consumers.

By leveraging a combination of data-driven insights, branding, production, being seen in the marketplaces, creative content, and targeted outreach; This strategy enables you to reach and engage your ideal audience effectively, maximizing their online visibility and driving qualified traffic to their websites.

Achieving a goal of 15X Sales isn’t a dream, people are hitting success back to back and generating enormous amounts of revenue in a short period of time.

The Right PRODUCT, Impressive PRESENTATION, and RIGHT Strategy will change your fortune when done right.

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A Quick Gesture Of Google Core Update 2024

The Google Core update of March 2024 was a significant update designed to improve search results by reducing low-quality content. It was a complex update involving changes to multiple ranking systems. Here’s the gist:

• Focus on helpfulness: Google aimed to better identify unhelpful content, prioritizing websites that provide valuable and informative experiences for users.
• Combating low-quality results: This update targeted content created primarily for search engines rather than humans, like sites with excessive keyword stuffing.
• Reduced unhelpful content: Google estimated this update, combined with previous efforts, would decrease low-quality content in search results by 45%.

This update wasn’t just about penalizing bad content, it aimed to elevate truly helpful and informative websites.

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Work Your Tail-Off 🙂

In a challenging economy, a one-dimensional approach to marketing is not enough to drive significant growth. Businesses need to adapt and leverage a combination of strategies to stay ahead of the competition and attract customers effectively. 

The combo strategy is designed to create a synergistic effect by integrating various tactics, such as SEO, content marketing, paid advertising, conversion optimization, and customer retention. By implementing these strategies simultaneously, you can unlock the full potential of your client’s online presence and achieve remarkable results.

Strategy 1: Optimizing for User Experience (UX)

In the post-update landscape, user experience (UX) has emerged as a critical factor in determining search engine rankings and driving organic traffic. To amaze your clients and achieve a 15X increase in traffic, it is essential to prioritize UX optimization across all aspects of your website.

1. Best Practices for Improving Website Navigation and Structure

Start by conducting a thorough audit of your website’s navigation and structure. Ensure that your site has a clear and intuitive hierarchy, with well-organized categories and subcategories. Use descriptive and concise labels for your menu items, and consider implementing breadcrumbs to help users easily navigate between pages.

2. Enhancing Website Speed and Mobile Responsiveness

In today’s fast-paced digital world, users expect websites to load quickly and seamlessly across all devices. Optimize your website’s speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching. Additionally, ensure that your website is fully responsive and mobile-friendly, as Google prioritizes mobile-first indexing.

3. Implementing User-Friendly Design and Engaging Content

Create a visually appealing and user-friendly design that aligns with your brand identity and target audience preferences. Use a clean and uncluttered layout, with ample white space and easy-to-read fonts. Incorporate engaging and informative content that addresses user needs and provides value. Consider using multimedia elements like images, videos, and infographics to enhance the user experience and keep visitors engaged.

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Strategy 2: Leveraging Long-Tail Keywords

Long-tail keywords are highly specific, multi-word phrases that target niche audiences and have lower competition compared to broad, generic keywords. By focusing on long-tail keywords, you can attract highly qualified traffic and improve your search engine rankings.

1. Conducting Thorough Keyword Research

Use tools like Google Keyword Planner, SEMrush, and Ahrefs to identify relevant long-tail keywords that align with your business offerings and target audience intent. Analyze search volume, competition level, and trend data to select the most promising keywords for your content strategy.

2. Incorporating Long-Tail Keywords into Content Naturally

Once you have identified your target long-tail keywords, incorporate them naturally into your website’s content. Avoid keyword stuffing and instead focus on creating high-quality, informative content that provides value to your audience. Use long-tail keywords in your page titles, headings, meta descriptions, and throughout the body of your content.

3. Monitoring Keyword Performance and Adjusting Strategy Accordingly

Continuously monitor the performance of your long-tail keywords using tools like Google Analytics and Google Search Console. Track metrics such as organic traffic, click-through rates (CTR), and conversion rates. Based on the data insights, refine your keyword strategy and prioritize the keywords that deliver the best results.

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Strategy 3: Building High-Quality Backlinks

Backlinks remain a crucial factor in determining search engine rankings and driving referral traffic. To amaze your clients with a 15X increase in traffic, focus on building high-quality, relevant backlinks from authoritative websites in your industry.

1. Identifying Relevant and Authoritative Websites for Backlinking

Use tools like Ahrefs, Majestic, and SEMrush to identify websites that are relevant to your niche and have a high domain authority. Look for industry blogs, news sites, and resource pages that are likely to link back to your content.

2. Guest Posting and Broken Link Building Techniques

Reach out to relevant websites and offer to contribute high-quality guest posts that provide value to their audience. Include natural, contextual links back to your website within the guest post content. Additionally, use broken link-building techniques to identify broken links on relevant websites and propose your content as a replacement.

3. Monitoring Backlink Profile and Disavowing Low-Quality Links

Regularly monitor your backlink profile using tools like Google Search Console and Ahrefs. Identify and disavow any low-quality or spammy links that could potentially harm your search engine rankings. Focus on building a diverse and natural backlink profile that reflects your website’s authority and relevance.

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Strategy 4: Harnessing the Power of Social Media

Social media platforms offer immense potential for driving traffic, increasing brand awareness, and engaging with your target audience. By developing a strong social media presence and creating shareable content, you can amaze your clients with a significant boost in traffic and revenue.

1. Developing a Strong Social Media Presence Across Platforms

Identify the social media platforms that are most relevant to your business and target audience. Create well-optimized profiles on platforms like Facebook, Twitter, LinkedIn, and Instagram. Develop a consistent brand voice and visual identity across all platforms to establish a strong and recognizable presence.

2. Creating Shareable and Engaging Content for Social Media

Create compelling and shareable content that resonates with your target audience on social media. Use eye-catching visuals, infographics, and videos to grab attention and encourage engagement. Develop a content calendar that aligns with your overall marketing strategy and includes a mix of promotional, educational, and entertaining content.

3. Collaborating with Influencers and Running Targeted Ad Campaigns

Collaborate with influencers in your niche to expand your reach and tap into new audiences. Identify influencers who align with your brand values and have a highly engaged following. Partner with them to create sponsored content, product reviews, or social media takeovers. Additionally, run targeted ad campaigns on social media platforms to reach specific demographics and drive qualified traffic to your website.

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Strategy 5: Engaging with Local SEO

For brick-and-mortar businesses, local SEO is crucial for attracting nearby customers and increasing foot traffic. By optimizing your online presence for local search, you can amaze your clients with a surge in local visibility and revenue.

1. Optimizing Google My Business Listing and Local Citations

Claim and optimize your Google My Business (GMB) listing, providing accurate and up-to-date information about your business, including your address, phone number, website, and business hours. Encourage satisfied customers to leave positive reviews on your GMB listing to boost your local credibility. Additionally, ensure that your business is consistently listed across relevant local directories and citation sites.

2. Encouraging Customer Reviews and Managing Online Reputation

Positive customer reviews are a powerful tool for building trust and attracting new clients. Actively encourage satisfied customers to leave reviews on platforms like Google, Yelp, and industry-specific review sites. Respond to all reviews, both positive and negative, in a professional and timely manner. Use negative feedback as an opportunity to showcase your commitment to customer satisfaction and resolve any issues promptly.

3. Implementing Local Schema Markup and Geo-Targeted Content

Implement local schema markup on your website to provide search engines with structured data about your business, including your address, phone number, and business hours. This helps search engines better understand your local relevance and improves your chances of appearing in local search results. Additionally, create geo-targeted content that focuses on local keywords and addresses the unique needs and interests of your local audience.

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Measuring and Analyzing Results

To ensure the success of your combo strategy and continuously improve your results, it is essential to measure and analyze key performance indicators (KPIs) regularly.

1. Setting Up Tracking and Analytics Tools

Implement tracking and analytics tools like Google Analytics, Google Search Console, and SEMrush to monitor your website’s performance and gather valuable data insights. Set up goals and conversion tracking to measure the effectiveness of your marketing efforts and identify areas for improvement.

2. Monitoring Key Performance Indicators (KPIs)

Regularly monitor KPIs such as organic traffic, bounce rate, time on site, pages per session, and conversion rates. Analyze the data to identify trends, patterns, and opportunities for optimization. Use the insights gained to refine your strategy and make data-driven decisions.

3. Conducting Regular Audits and Making Data-Driven Decisions

Conduct regular audits of your website’s technical SEO, content, backlink profile, and social media presence. Identify any issues or areas for improvement and take corrective actions based on the data insights. Continuously refine and adapt your combo strategy to stay ahead of the competition and deliver outstanding results to your clients.

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Key Points To Consider (SMBs & Marketers)

a. Adjusting Profit Margins for Client Ads

During these challenging times, agencies, SEO companies, small businesses, and in-house marketers should consider adjusting their profit margins to allocate a portion of their budget towards client ads. By investing in targeted advertising campaigns, businesses can reach new audiences, drive qualified traffic, and generate leads even in the face of increased competition.

b. Using SEMrush to Research Competitor’s Paid Ad Keywords

Leverage tools like SEMrush to gain insights into your competitor’s paid advertising strategies. Research the keywords they are targeting, analyze their ad copy and landing pages, and identify opportunities to outperform them. Use this competitive intelligence to refine your own paid advertising campaigns and allocate your budget effectively.

c. Hiring an Expert for Successful Ad Campaigns

If you are struggling to generate leads and achieve desired results with your advertising efforts, consider hiring an expert on a contract basis. Look for professionals with a proven track record of setting up successful ad campaigns that deliver tangible results within a short timeframe, typically 1-2 weeks. By leveraging their expertise and experience, you can optimize your ad spend and maximize your return on investment (ROI).

d. Combining SEO, Paid Ads, and Social Media for Business Continuity

In today’s competitive landscape, businesses are adopting a holistic approach to digital marketing by combining SEO, paid advertising, and social media strategies. By diversifying their efforts and creating a strong presence across multiple channels, companies can ensure business continuity and maintain a steady flow of leads and revenue, even during hard times. Stay active on social media platforms, engage with your audience, and continuously adapt your strategies to stay ahead of the curve.

Here are some tools you can use to see effective results:

1. Multiply Your Client List
2. .Trends
3. Co-Pilot AI
4. ContentShake AI + Pro

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Conclusion on how to grow your small business

The Google Core Update of March 2024 has undoubtedly brought new challenges and opportunities for businesses striving to succeed in the digital landscape. By implementing the powerful Combo-Strategy outlined in this article, you can amaze your clients with multiplied traffic and revenue, even during hard times.

Remember, success lies in the synergy of combining SEO, content marketing, paid advertising, conversion optimization, and customer retention strategies. By leveraging tools like Semrush, hiring experts when needed, and staying active on social media, businesses can stay ahead of the competition and thrive in the face of adversity.

As a marketing agency, SEO professional, or in-house marketer, your role is to guide your clients through these challenging times and help them achieve remarkable results. By implementing the combo strategy and continually refining your approach based on data and insights, you can position your clients for long-term success and establish yourself as a trusted partner in their growth journey.

So, embrace the power of the Combo-Strategy, stay adaptive, and seize the opportunities that lie ahead. With the right mindset and a commitment to delivering exceptional results, you can amaze your clients and help them thrive, no matter the economic climate.

• Make It – Succeed with Semrush