How Agencies and SEOs can WIN-BACK lost Traffic & FAITH of their Clients using SEMRUSH SEO Platform for Agencies (Post Core-Update 2024)?

Where 90% of Publishers and SEO agencies are CYRING distinctly, These 10% Are Laughing out Loud!

Before we dig into the core of SEO Platform for Agencies, let’s look into who these 10% are:

1. Of course, the MEDIA SITES (Forbes, CNET, NY Times and so on)
2. Small Sellers (with their business listings in Google Business Profile & Maps)
3. Big Brands (e.g. Apple, Zara, Amazon, Etsy, BestBuy, etc.)
4. Content Strategists (replicating the actions of what all the above entities are doing)

If you’re not a Media Site, neither a small local seller nor a brand popular brand, you’ve got to be a publisher or an agency with the lowest visibility on the web.

It’s not because you’re a content creator or SEO agency, but you’re simply NOT BIG enough to Get Easily Discovered.

Now the question is who are ‘Content Strategists’ and why are they stationed at the 4th position?

These are the smartest of the publishers who follow the footprints of Media Sites, Brands and the Authenticity of Local Sellers.

This basically means, the Content Strategists:

• They try to keep their content based on and around FACTS and EVIDENCE as News and Media sites do.
• They present themselves to the world as a publishing Brand that people can TRUST
• They offer digital and physical products and services (despite being an online entity). And they keep their presence alive by getting seen in the Google Business Profile and appearing in the MAPS when someone is looking for them.

These are the reasons why some Publishers (despite not being a Media, Brand or Local), still manage to rank and get business from Google even after the update.

How to Identify Such Massive Competitors Using SEMRUSH Trends?

Within your industry, identifying long-term tough players is a bit challenging. You may find them if they appear ranking most often for your keywords. But this data isn’t enough to judge what is making them to rank higher than your site.

In order to identify the backend data such as their authorities, their top content URLs and keywords and their backlinks you may use the following SEMRUSH marketing analytics tools:

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Let’s find out what all 3 entities are doing that 90% of YOU failed in.

Here’s what these 10% Successful Players are doing that others aren’t:

1. Media Sites

If you’ve ever understood the back They’ve got a team of at least 50 people including journalists and researchers digging the truth. Their effort of hunting the FACTS helps them generate AUTHENTIC CONTENT that others fail in. Their authentic content and GENUINE REVIEWS have made them stand out and STAND FIRM even after the Google Core Update.

Here’s a quick video by the Revenue30 channel host explaining How and Why Media Companies Win Over Individual Bloggers and Agencies:

2. Local Sellers

• To be honest, 80% of small local sellers have NO IDEA what CORE UPDATES are, and whether they impacted their business or not.

From what I’ve OBSERVED, the small companies are being benefitted from the CORE UPDATE.

When taking a small company in Melbourne Australia named HHBS (Helping Hands Behaviour Support) into consideration, they saw increased traction after this MARCH Update 2024.

Here are the reasons why HHBS saw growth in their traffic despite the core update:

• Being authentic by sticking to how they help people and kids with Autism, Disability and Behaviour Challenge
• Writing short and informative posts of around 600 to 1k words as a part of their knowledge base.
• Not overdoing or pushing SEO, but optimizing the content as much as needed.
• Physical Address – Importantly, listing the business in Google Business Profile with a physical address that shows the business and people are real and not just online.

How Local Sellers Are Benefitting from SEMRUSH

Small local businesses generally utilize SEMRUSH Keyword Gap & Keyword Magic Tools. These tools help them identify more PROFITABLE and REVENUE-DRIVING KEYWORDS that are easy to rank in lesser period of time.

• How Can I Grow My Business By 15X Sales In 6 Months From Small? Combo6 Strategy + SEMRUSH (Proven)

3. Brands

Bigger brands didn’t really get impacted by the Core Update. And even without sponsored ads, they managed to acquire top positions for highly competitive keywords.

Here’s the result for NIKE when searched for ‘best shoes’:

What Do Similar Bigger Brands Use to Win The Top Area of the Search?

Here are some tools that most bigger brands use to cut off the competitors:

Effective Tools	What to Expect
Keyword Magic tool	This tool uncovers revenue-generating keywords efficiently with Semrush, enabling the discovery of lucrative and popular keywords conducive to high search engine rankings. This tool is also primarily used to increase organic traffic.
Backlink Audit Backlink Analytics	The Semrush interface simplifies your backlink journey by integrating all stages of link building—from monitoring and analyzing your backlink profile to reaching out to potential link partners.
SEMRUSH .Trends Traffic Analytics	Explore Semrush Trends for quick market insights and competitive digital trends that can help your business uncover new opportunities for growth by understanding emerging market realities.
Market Explorer Overview Report	With Semrush, generating impressive reports is lightning-fast. Select from a variety of templates to showcase essential metrics within seconds.
Topic Research SEO writing assistant ContentShake AI	It’s hard to find a trustworthy AI content generator due to Google’s strict guidelines. Brands use these tools to discover top-performing content ideas, generate SEO-rich briefs, create AI-driven copy, and optimize it for both users and search engines. These practices can save you valuable time and money.
Social Media	Dive into your competitors’ strategies and content, uncover what resonates most with your audience by analyzing the performance of your own social updates, and seamlessly schedule your social media posts and ads right from the platform’s interface.
GA and GSС integrations	These are Google Analytics and Google Search Console. They can be seamlessly integrated with SEMRUSH to make analysis even easier.
Access All Tools	Get Into All SEMRUSH Tools

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DO THIS IMMEDIATELY FOR YOUR CLIENTS/YOUR SITE

Now, You as a Publisher or Seller have to do the following to stay on top of your head, no matter how hard core-update has hit you.

• NEW DOMAIN IN CASE – Clean up the website if there’s a small amount of AI content. (if your site has an excessive amount of AI content, it’s better to START OVER with a new domain)

• Prioritizing Selling of products, Instead of simply blogging and talking About others’ products

BRAND XR LOUD™ SPLIT TEST OUTCOME

XR LOUD™ is a brand that introduces new wireless Bluetooth devices including Earbuds BT Sunglasses and Headliners.

They were working on a strategy where they had 2 different sites:

1. Blog based on Sunglasses and New Tech Devices
2. Online storefront where they focus only on their products (and not the blog section)

Surprisingly, the Google Core Update in 2024 hit the blog site terribly, without really impacting the online storefront site.

Now what they observed were 2 major differences:

• 1^st Difference: The blog site had the usual Reviews and Content with mixed of Human and AI research. Whereas, their ecommerce store had no blog posts at all.
• 2^nd Difference: The impacted blog site has no genuine products to offer, but simply the affiliate links. Whereas, the online store has real products where users can place orders and have them in their hands in just 4-7 days.
• 3^rd Difference: The blog site’s 80% of the posts were fully optimised to rank in the SERP. Whereas, the ecom store product listings had a Basic SEO (without any backlinks).
• 4^th Difference: The blog site couldn’t list products in Google Merchant Centre because they had no products to sell on the site. On the other side, XR Loud’s online store’s site enabled them to list items in the Merchant Centre because they had several items to sell that were real and tangible. This means more exposure to the targeted audience and hence more business stability.

This basically means GOOGLE is CLEARLY giving more PRIORITY to REAL WESBITES who’ve real PRODUCTS AND REAL SERVICES TO SELL, than those who just talk about the product and throw an affiliate link at users’ faces.

Google is giving importance to one who has a genuine contact team where your request can be immediately addressed, and possibly with a genuine address makes it more significant.

So, even with basic SEO, XR Loud’s online store is seeing major improvement in ranking. And their products are being highlighted well through Google Merchant Shopping.

This is all BECAUSE OF BEING REAL!

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What are Small and Medium Marketing Agency Owners’ expectations? And how do you meet them?

Agency owners are seeking tools that have the potential to extract every minute detail needed to win in this market:

• optimize operations,
• attract and oversee new customers,
• maintain client satisfaction, and
• boost internal effectiveness

Challenges Agencies are Facing:

1. Change of Pitch and Improvisation: Craft polished proposals packed with valuable, easy-to-understand insights quicker. And each time, for the different clients try to tweak the pitch that convinces them. This requires a solid Copilot AI Content and Copywriting Tool.
2. Creating Reports: For a whole month and every month, generate valuable and straightforward reports. Doing this with less effort ain’t possible, this needs to be done using advanced Client Reporting Software and SEO Reporting Tools.
3. .
4. Client and Competitor’s Data: Gather reliable data, offer insights on client competitors, and enhance clients’ online presence. You need to get started with evaluating your competitor using the SEMRUSH Competitor Analysis Tool.
5. Lead Generation for Agency (each week): Increase agency visibility among potential clients through SEO and Paid Ads. This usually takes a huge amount of time, energy and money to build trustworthiness and acquire leads.
6. Major Internal Processes: 80% of web, SEO and social-related tasks can be done in a single place. This also includes streamlining client management for quicker, easier communication, improving project management, and automating tasks effectively.

This also includes primary job responsibilities such as:

1. Attracting new clients
2. Retaining current clients
3. Optimizing internal workflows
4. Evaluating agency performance and creating improvement strategies

90% Of Them (Bloggers & Content Clients) Are Gone Forever

In the search engine optimization (SEO) industry in these days, staying ahead of the curve is crucial for agencies and SEO professionals to maintain their clients’ trust and achieve successful results.

The recent March 2024 Core Update has left many websites struggling with lost traffic and rankings, causing concern among clients who rely on their online visibility to drive business growth. 

As an agency or SEO expert, it’s essential to have a solid strategy in place to navigate these challenges and restore your client’s faith in your services. That’s where Semrush comes in handy!

It’s a powerful tool that can help you win back lost traffic and prove your value to clients in the aftermath of the March Core Update. With its comprehensive suite of features, SEMrush provides valuable insights into your clients’ websites, competitors, and the overall search landscape.

From conducting thorough website audits to identifying content gaps and analyzing competitors, we’ll delve into the key strategies and techniques that can help you win back your clients’ lost traffic and solidify their trust in your expertise.

By using the right tools and the right keyword strategy from SEMRUSH, you’ll be equipped with the knowledge and tools necessary to navigate the post-update landscape and deliver measurable results for your clients.

You can identify opportunities for improvement, optimize content, and develop targeted strategies to regain lost ground and boost your client’s online presence. So, in this blog post, we will explore how agencies and SEOs can effectively utilize SEMrush to overcome the challenges posed by the March Core Update. 

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Understanding the March 2024 Core Update

The March 2024 core update marked a pivotal moment in the world of SEO. Google’s algorithmic adjustments sent ripples through the search landscape, impacting websites of all sizes and industries. For agencies and SEOs, it was a wake-up call, highlighting the need for constant adaptation and a deeper understanding of Google’s evolving priorities.

What Changed?

While Google remained tight-lipped about the specifics, the March 2024 update was a broad core algorithm update, meaning it didn’t target any particular aspect of SEO. Instead, it refined Google’s overall systems for assessing website quality and relevance. Early analysis pointed towards several key trends:

• Emphasis on E-A-T: The update reinforced the importance of Expertise, Authoritativeness, and Trustworthiness. Sites with well-researched, accurate, and credible content were rewarded, while those with thin or misleading information suffered.
• Devaluation of Unoriginal Content: Google’s algorithm became more adept at identifying and downranking unoriginal or low-value content. This included AI-generated content that lacked unique insights or added value.
• Focus on User Experience: Sites with poor user experience (slow loading times, intrusive ads, confusing navigation) were penalized. Google increasingly prioritized websites that offered a seamless and enjoyable user journey.
• Link Quality Over Quantity: The update continued the trend of valuing high-quality backlinks over sheer quantity. Spammy or manipulative link-building tactics were devalued, while relevant links from authoritative sources remained crucial.

Why It Mattered

The March 2024 core update wasn’t just another algorithmic tweak; it was a major shake-up. Websites that had previously relied on outdated SEO tactics or low-quality content saw significant traffic drops. For agencies and SEOs, this meant facing difficult conversations with clients, managing expectations, and devising recovery strategies.

The update also underscored the importance of staying ahead of the curve. SEOs could no longer rely on quick fixes or shortcuts. Instead, they needed to adopt a holistic approach, focusing on long-term strategies that aligned with Google’s emphasis on quality, user experience, and relevance.

The March 2024 update served as a stark reminder that SEO is an ever-evolving landscape. Those who embrace change, prioritize user needs, and invest in high-quality content will be best positioned for success in the post-update era.

SEMrush: Your Post-Update Recovery Toolkit

In the wake of the March 2024 core update, SEOs and agencies found themselves scrambling to diagnose and address sudden traffic drops. Amidst the chaos, one tool emerged as a beacon of hope: SEMrush. This comprehensive SEO platform proved invaluable for understanding the update’s impact, identifying problem areas, and implementing effective recovery strategies.

An Overview of SEMrush

Key SEMrush Features for Recovery

1. Site Audit: The Site Audit tool is your first line of defence. It crawls your website, identifying technical SEO issues that could be hindering your rankings. These include broken links, crawl errors, duplicate content, and slow page speed. By fixing these problems, you can improve your site’s overall health and make it more appealing to Google’s algorithm.
2. Position Tracking: This feature allows you to monitor your keyword rankings over time. By comparing your pre- and post-update rankings, you can identify which keywords were most affected. This information is crucial for understanding the update’s impact and prioritizing your recovery efforts.
3. Backlink Audit: The Backlink Audit tool evaluates the quality of your backlink profile. It helps you identify toxic or spammy links that could be harming your reputation with Google. By disavowing these links, you can protect your site from penalties and improve your overall link profile.
4. Organic Research: This tool provides a wealth of information about your organic search performance. It shows you which keywords are driving the most traffic, which pages are ranking for those keywords, and how your competitors are performing. This data can help you identify opportunities for improvement and develop a targeted recovery strategy.
5. Keyword Magic Tool: This powerful keyword research tool helps you discover new keyword opportunities. By identifying relevant keywords with high search volume and low competition, you can expand your content strategy and attract more organic traffic.
6. On-Page SEO Checker: This tool analyzes your on-page SEO elements and provides recommendations for improvement. It helps you optimize your title tags, meta descriptions, header tags, and content for better visibility in search results.

Why SEMrush is Essential for Recovery

SEMrush empowers you with the data and insights you need to navigate the aftermath of a core update. By providing a comprehensive view of your website’s performance, it allows you to pinpoint the root causes of traffic drops and implement targeted solutions.

Furthermore, SEMrush’s user-friendly interface and intuitive features make it accessible to SEOs and agencies of all skill levels. Whether you’re a seasoned pro or just starting, SEMrush can help you recover from the March 2024 core update and regain your footing in the ever-changing world of SEO.

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Action Plan: A Step-by-Step SEMrush Guide to Regaining Traffic and Client Trust

The March 2024 core update may have left you reeling, but with SEMrush in your arsenal, you have the power to turn the tide. This step-by-step guide will empower you to diagnose issues, implement data-driven solutions, and rebuild client confidence. Remember, as the theme of this guide suggests, SEMrush is designed to empower professionals like you to achieve remarkable results.

Step 1: Get a FREE TRIAL

First thing first! Get an absolute FREE TRIAL of SEMRUSH which includes all essential tools required to uplift the business.

There’s No Harm In Trying It!

Step 2: Assess the Damage

The first step in recovering from a core update is to assess the extent of the damage. This can be done by using both Google Search Console and Semrush as well.

The console has limited data to serve, for in-depth analysis it is advisable to try our Semrush.

SEMrush’s Traffic Analytics tool allows you to analyze your clients’ website traffic, identifying the pages and keywords that have been most affected.

By comparing pre-update and post-update data, you can gain a clear understanding of the impact on organic visibility and traffic. This information is crucial in developing a targeted recovery strategy and communicating the situation to your clients.

In addition to Traffic Analytics, SEMrush’s Position Tracking tool enables you to monitor your clients’ keyword rankings over time. By tracking the performance of key phrases, you can identify any significant drops or improvements, helping you prioritize your efforts and adjust your strategy as needed.

Step 3: Conduct a Comprehensive Website Audit

Once you’ve assessed the damage, it’s time to dive deeper into your clients’ websites to identify potential issues that may be hindering their performance. SEMrush’s Site Audit tool is an essential resource for conducting a comprehensive technical SEO audit.

This tool crawls your clients’ websites, identifying issues related to crawlability, indexability, page speed, mobile-friendliness, and on-page SEO elements.

By addressing the technical issues uncovered by the Site Audit, you can create a solid foundation for your clients’ websites, ensuring that search engines can easily access, crawl, and index their content. Regularly monitoring and resolving technical SEO issues is crucial for maintaining the long-term health and performance of your client’s online presence.

Step 4: Use Market .Trends Tool To Grap Opportunities

Step 5: Optimize Content for Relevance and Quality

In the wake of a core update, it’s more important than ever to ensure that your clients’ content is relevant, high-quality, and aligned with their target audience’s needs. SEMrush offers a suite of tools to help you optimize your clients’ content for maximum impact.

The Topic Research tool is an excellent starting point for identifying content gaps and opportunities. By analyzing your clients’ target keywords and industry trends, Topic Research provides actionable insights and content ideas that you can use to create valuable, engaging content that resonates with your client’s target audience.

To further enhance the quality and SEO-friendliness of your clients’ content, SEMrush’s SEO Writing Assistant is an invaluable resource. This tool analyzes your content in real-time, providing suggestions for optimizing readability, keyword usage, and overall SEO performance. By following these recommendations, you can create content that not only ranks well but also provides a superior user experience.

For agencies and marketers looking to scale their content creation efforts, ContentShake AI is a game-changer. This AI-powered tool helps you generate high-quality, SEO-optimized content at scale, saving you time and resources while ensuring that your clients’ content remains top-notch and drives results.

Step 6: Analyze Competitors and Industry Trends

To stay ahead of the competition and identify new opportunities for growth, it’s essential to keep a close eye on your client’s competitors and industry trends. SEMrush’s Market Explorer tool provides valuable insights into your clients’ online market, allowing you to analyze their competitors’ strategies, market share, and audience insights.

By understanding your clients’ competitive landscape, you can adapt your strategies to capitalize on untapped opportunities and stay ahead of industry trends. The EyeOn feature within Market Explorer is particularly useful for staying informed about market changes and competitor activities, enabling you to make data-driven decisions and adjust your clients’ strategies accordingly.

Step 7: Build a Strong Backlink Profile

A robust, high-quality backlink profile is crucial for SEO success, particularly in the aftermath of a core update. SEMrush’s Backlink Analytics tool helps you assess your clients’ current backlink profiles, identifying strengths, weaknesses, and opportunities for improvement.

By leveraging the insights provided by Backlink Analytics, you can develop a targeted link-building strategy that focuses on acquiring high-quality, relevant links from authoritative websites. Tactics such as guest posting, broken link building, and resource link building can help you gradually improve your clients’ backlink profiles, boosting their authority and search engine rankings.

To ensure the long-term health of your clients’ backlink profiles, regular monitoring and maintenance are essential. SEMrush’s Backlink Audit tool helps you identify and disavow toxic or low-quality links, preserving your clients’ online reputation and mitigating the risk of manual penalties.

Step 8: Monitor Progress and Communicate Results

Demonstrating the value of your services and keeping your clients informed about their progress is essential for building trust and fostering long-term relationships. SEMrush provides a range of tools and features to help you monitor your clients’ SEO performance and communicate results effectively.

Set up regular reporting using SEMrush’s customizable reporting templates, which allow you to showcase key metrics such as organic traffic, keyword rankings, and backlink growth. By presenting this data in a clear, visually appealing format, you can help your clients understand the impact of your efforts and the progress being made towards their goals.

In addition to regular reporting, make sure to keep your clients informed about any significant changes or developments in their SEO campaigns. Celebrate wins, discuss challenges, and provide actionable insights to help them make informed decisions about their online presence.

Step 9: Adapt and Evolve Your Strategy

The digital landscape is constantly evolving, and to achieve long-term success for your clients, it’s crucial to adapt and refine your SEO strategies continuously. Stay up-to-date with the latest industry trends, algorithm updates, and best practices, and use this knowledge to inform your clients’ SEO campaigns.

SEMrush’s extensive library of educational resources, including webinars, blog posts, and industry reports, can help you stay at the forefront of the ever-changing SEO landscape. By continually learning and adapting, you can position yourself as a trusted advisor to your clients, helping them navigate challenges and achieve remarkable results.

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So, the question you might still be wondering is:

How To Win Back The Faith Of Your Clients: Transparency, Education, and Rebuilding Trust?

As an owner of a Small-& Medium-Sized Marketing Agency, the March 2024 core update may have shaken your clients’ confidence, but effective communication can be your most powerful tool for rebuilding trust and demonstrating your expertise.

1. Transparency is Key

Begin by being upfront about the update’s impact. Don’t sugarcoat the situation or make promises you can’t keep. Instead, honestly acknowledge the traffic drops and explain that recovery takes time and effort. This transparency will lay the groundwork for a collaborative recovery process.

2. Regular Updates

Keep clients informed every step of the way. Schedule regular check-ins (weekly or bi-weekly) to discuss your progress, findings, and upcoming action items. Share easy-to-understand reports generated by SEMrush, highlighting key metrics and improvements. Visual aids like graphs and charts can make complex data more accessible and engaging.

3. Educate and Manage Expectations

Take the time to educate your clients about the core update. Explain what it was, why it happened, and how it impacted their site. Help them understand that SEO is an ongoing process, not a one-time fix. Set realistic expectations for recovery time, emphasizing that sustainable results take time.

4. Demonstrate Expertise

Use your communication as an opportunity to showcase your SEO knowledge and problem-solving skills. Explain how you’re leveraging SEMrush to diagnose and address issues. Highlight the specific actions you’re taking to improve their site’s performance. This will reassure clients that they’re in capable hands.

5. Focus on Solutions

Avoid dwelling on the negative. Instead, focus on the positive steps you’re taking to recover their traffic and improve their rankings. Share success stories and case studies of other clients who have recovered from similar updates. This will instil hope and optimism.

6. Emphasize the Long-Term

While immediate recovery is important, emphasize the importance of a long-term SEO strategy. Explain how your ongoing efforts will regain lost traffic and protect your site from future algorithm changes. This will position you as a valuable partner invested in their long-term success.

By communicating openly, honestly, and proactively, you can turn a crisis into an opportunity to strengthen client relationships and solidify your reputation as a trusted SEO advisor. Remember, effective communication is not just about words; it’s about building trust, managing expectations, and delivering results.

Conclusion

The March Core Update has presented significant challenges for agencies and SEO professionals, but with the right tools and strategies, you can help your clients recover from lost traffic and rankings while strengthening their trust in your expertise. By leveraging SEMrush’s comprehensive suite of tools, you can conduct thorough website audits, optimize content, analyze competitors, build high-quality backlinks, and monitor progress effectively. 

Remember, success in the post-update landscape requires a proactive and adaptable approach, coupled with a commitment to delivering measurable results for your clients. By staying informed, communicative, and focused on driving long-term success, you can navigate the challenges posed by the March Core Update and emerge as a trusted partner for your clients.

So, let your necessity be: to increase organic traffic, optimize marketing budget, competitor analysis tool, marketing success, SEO report, SEO analysis or all in one SEO; SEMRUSH has got it all!